Local label sifr have embarked on a really great mix media advertising campaign with Clear Channel. This video was made and shot at a bus stop whilst the boys behind sifr were installing the advertisement. The advertisement can be viewed at the bus stops at Orchard Boulevard, Commenwealth Avenue, Cecil Street and Bencoolen Street. Check out the video below.

sifr essentials is available at Know It Nothing, Tangs Playlab and Rockstar by Soon Lee.