Before the G-Shock Shock The World Launch Party event, the folks at Casio, SMG, Devilock, and associated media were involved in the media conference that same afternoon. Held at Velvet Underground, attendees were treated to a showcase of the new G-Shock watches that are scheduled to hit our shores. Gracing the event were homegrown artiste JJ Lin behind the SMG label, Endo from Devilock, as well as the folks from Casio Japan. More event pics below.