Diesel BE STUPID @ Saturdays with Hong | Zouk
Italian label Diesel has always had clever and thought provoking campaigns year after year. Yet this time, they want you to ‘Be Stupid’. But before you jump on the bandwagon and go out there and start running around naked, you should be smart enough to know that ‘Be Stupid’ doesn’t literally mean be stupid. The true meaning of the Diesel ‘Be Stupid’ campaign is really to listen and follow your heart, expressing the way you want to express yourself and not giving a hoot about surrounding social pressures. And sometimes we all need a little dose of ’stupidity’ in our lives – so show it.
From this Saturday till 27 March, Diesel will be making a pit stop at ‘Saturdays with Hong’, at Velvet Underground. In the spirit of raucous spontaneity that runs rampant on these nights, get spotted being ‘STUPID’ by yours truly, the plussixfive photographer, and you’ll win a limited edition Diesel T-Shirt, as well as a chance to win $100 worth of Diesel vouchers.
Zouk/Velvet Underground is located at 17 Jiak Kim Street
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[...] to the most “stupid” people. Diesel will be making this pit stop for the next three Saturdays with Hong, so make sure you show up to Zouk or Velvet Underground with your game face and your [...]
[...] land of the stupid and home of the brave. After launching it’s Be Stupid campaign (click here for details), Diesel has set out to create a nation where the brave and stupid can thrive and [...]
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