Kate Beckingsale brings the new Absolut Vodka Ad campaign to life, adding a dash of sophistication and beauty to the much loved Swedish drink. The campaign is different from anything that Absolut has conjured up before, in the sense that the sultry actress isn’t just used as a front, but more of a muse for each of the three Absolut concoctions whose ads she appears in.

The whole concept of the campaign is that each drink is unique in its own way, with such a distinct flavor that it is impossible to mistake for another. This is portrayed in the burst of color on each ad, with Beckingsale dressed in striking and outrageous outfits. Keep your eyes peeled for these new Absolut ads in magazines and posters around. Absolut Vodka just got hotter.